What Is Vela Hijab?
Vela Hijab is a leading modest fashion brand based in California, known for its high-quality hijabs, artistic design, and modern modesty appeal. The brand redefines traditional Islamic wear by merging it with Western fashion sensibilities, making modest wear more accessible, inclusive, and fashion-forward.
Founded in 2009, Vela stands for empowerment through fashion, offering scarves that reflect not just modesty but personality, style, and identity.
The Story Behind Vela Hijab
Marwa Atik, the founder of Vela Hijab, started the brand from her bedroom in Southern California. Frustrated by the lack of stylish options for hijabi women in the U.S., she launched Vela with a mission to offer beautiful, premium scarves that Muslim women could wear with confidence.
Her designs soon caught the attention of the modest fashion community, and through platforms like Instagram and local pop-up shops, the brand grew organically. Today, Vela is recognized not just as a hijab company, but as a modest fashion movement.
What Makes Vela Hijab Stand Out
Unlike generic scarf brands, Vela Hijab offers unique qualities that make it a favorite among fashion-conscious Muslim women.
1. Limited-Edition Artistic Designs
Many Vela collections are produced in limited quantities, making each hijab feel exclusive. These feature hand-drawn artwork, cultural prints, and trend-driven palettes. Their Printed Scarves are among their most iconic releases.
2. Premium Fabrics
Vela uses only the best materials, including:
- Modal – lightweight, breathable, and eco-friendly
- Jersey – perfect for all-day comfort
- Chiffon – flowy and elegant for formal looks
- Satin and Georgette – luxurious choices for special occasions
All fabrics are selected for their comfort, durability, and style. Browse their Fabric Guide for more details.
3. Ethical Production
Vela focuses on sustainable practices, ensuring fair labor conditions. Many products are Made in the USA, and the company emphasizes transparency in its supply chain.
4. Inclusivity and Representation
Through diverse campaigns and real-life models, Vela promotes body positivity, racial diversity, and faith identity. Their Style Journal showcases hijabi women from all backgrounds sharing their stories, not just looks.
Most Popular Vela Hijab Collections
Minimalist Series
This collection focuses on clean cuts, solid colors, and everyday essentials. It’s ideal for women who want effortless elegance for work, study, or casual wear.
Vela Prints
Known for hand-illustrated motifs, these scarves are a work of art. Each design tells a story—be it heritage, identity, or faith. These scarves are perfect for women who like to wear statement pieces.
Luxe Satin Collection
Designed for events like Eid, weddings, or special evenings, this line features shimmering satin and delicate finishes that add a touch of glamour.
Why Muslim Women Love Vela Hijab
Vela Hijab has built a loyal customer base because of the brand’s unique approach to modesty, creativity, and community. Here are the top reasons women choose Vela:
- Comfort & Breathability: Their materials are perfect for long wear and various climates.
- Modern Appeal: Ideal for those who want to merge faith with fashion.
- Representation: Vela uses real customers and models of all sizes, skin tones, and ethnicities.
- Easy to Style: Tutorials on their Instagram and blog make it beginner-friendly.
- High Quality: Customers often say their Vela hijabs last years without fading or tearing.
How to Style Your Vela Hijab
Styling with Vela is effortless thanks to its size, shape, and fabric design. Some top ways to style your hijab:
- Turban Wrap: Best with Jersey for casual looks
- Loose Drape: Ideal with Chiffon or Georgette
- Voluminous Layers: Works well with Modal or Satin for formal occasions
- Pinned Underscarf Look: A classic Vela favorite for minimal slip
Vela often posts tutorials and style inspiration on its YouTube, Instagram Reels, and blog, making it easy to try new wraps confidently.
Where to Buy Vela Hijab
You can purchase official Vela Hijab products on their official website. They ship internationally, and frequently release seasonal drops that sell out quickly. For early access and discounts, join their email list.
You may also find some products on platforms like:
- Modanisa
- Haute Hijab (for collab editions)
- Local stockists and pop-up events (check Vela’s Event Calendar)
Tips for First-Time Buyers
If you’re buying Vela Hijab for the first time, here are a few tips:
- Start with the Minimalist or Jersey collection – easy to wear and versatile
- Choose neutral tones like taupe, ivory, or blush for daily wear
- Sign up for email alerts – new drops sell out within hours
- Follow Vela on Instagram for restock updates
- Don’t forget to check the size guide before ordering
Conclusion: More Than Just a Hijab Brand
Vela Hijab is not just about covering your head—it’s about celebrating your identity, embracing self-expression, and being part of a global community of empowered women. From unique designs and premium quality to ethical production and cultural representation, Vela offers everything today’s modest woman needs.
Whether you’re wearing a hijab for the first time or looking to upgrade your collection, Vela Hijab is a brand worth investing in—for your style, your comfort, and your values.