What Is Corporate Video Production?
Corporate video production is the process of creating video content for a company or brand for internal or external communication. Unlike traditional advertisements, corporate videos focus on brand storytelling, employee engagement, training, product explanations, or client case studies. In 2025, with rising demand for visual content across social platforms, websites, and internal portals, businesses are investing more in video as a strategic communication tool.
Why Corporate Videos Matter in 2025
The rise of video-first platforms like YouTube, LinkedIn, Instagram, and TikTok has made video the most consumed form of content. According to Wyzowl’s 2025 Video Marketing Report:
- 91% of businesses use video as a marketing tool
- 88% of marketers say video delivers a positive ROI
- 78% of people have been convinced to buy a product after watching a brand video
In Singapore, the US, UK, and other digital-forward markets, corporate video is no longer optional—it’s essential for building brand authority, training teams, and selling services.
Types of Corporate Videos
1. Company Profile Video
A short video that introduces your company, mission, team, and core values. Great for websites and investor decks.
2. Product Demo or Explainer Video
These videos visually explain how a product or service works. They’re commonly used in B2B SaaS, tech, and eCommerce industries.
3. Client Testimonial Video
Captures feedback from satisfied clients. Builds trust and social proof.
4. Training and Onboarding Videos
Used internally to onboard employees, explain company policies, or teach technical skills. Saves HR and managers time.
5. Event Coverage Video
Covers internal or external events, trade shows, product launches, or conferences. Useful for recaps or promotion.
6. Recruitment Video
Helps HR teams attract the right candidates by showcasing company culture and employee life.
7. Internal Communication Video
Used for CEO messages, quarterly updates, or internal changes. More engaging than long memos or emails.
Corporate Video Production Process
1. Pre-Production
- Defining objectives and audience
- Scriptwriting and storyboarding
- Budgeting and scheduling
- Casting, location scouting, permits
More on pre-production
2. Production
- Filming with cameras, lights, audio gear
- Direction, acting (if required), on-set management
- Capturing A-roll (main footage) and B-roll (supporting shots)
3. Post-Production
- Video editing and color grading
- Voiceover recording, sound mixing, and music
- Adding animation, graphics, subtitles, and brand elements
This stage can take anywhere from a few days to several weeks, depending on video length and complexity.
How Much Does Corporate Video Production Cost in 2025?
The cost can vary widely depending on the type of video, production quality, and duration. Here’s a general breakdown:
| Video Type | Average Cost (USD) | Duration |
|---|---|---|
| Basic Corporate Intro | $1,000 – $3,000 | 1–2 mins |
| Product Demo | $2,000 – $5,000 | 2–3 mins |
| Testimonial Video | $800 – $2,000 | 1–2 mins |
| Animated Explainer | $3,000 – $10,000 | 1–2 mins |
| Training Video Series | $5,000 – $15,000 | 10–30 mins |
| Event Coverage | $1,500 – $6,000 | 3–5 mins |
Costs include scriptwriting, shooting, editing, and music licensing. High-end agencies may charge significantly more, especially for broadcast-quality production.
Factors That Affect Cost
- Location and travel (on-site vs. studio shoot)
- Number of filming days and crew involved
- Camera quality (HD vs. 4K, multi-cam setups)
- Talent fees (actors, voiceover artists)
- Animation or motion graphics complexity
- Editing time and rounds of revision
- Urgency or express delivery requirements
For a professional result, businesses should allocate 5–15% of their marketing budget for video production annually.
Where to Use Corporate Videos
- Company websites – Showcase your mission or testimonials
- LinkedIn & YouTube – Build professional presence
- Email marketing – Increase engagement and CTR
- Sales meetings – Visual sales tools close deals faster
- Internal platforms – Train, engage, and retain talent
- Investor decks – Create emotional connection and trust
Embedding video across customer touchpoints improves retention, conversion rates, and brand recall.
Choosing a Corporate Video Production Company
1. Portfolio Quality
Review their past work to ensure their style matches your brand. Look for storytelling, pacing, and visual polish.
2. Client Testimonials
Check Google reviews or direct references for client satisfaction.
3. Budget Transparency
Ensure all production costs are clearly outlined in a quotation or proposal.
4. Experience in Your Industry
Industry knowledge helps production teams create content that resonates.
5. Post-Production Services
Good editing, music licensing, and brand consistency are essential.
In Singapore, companies like Big 3 Media, Gram Singapore, and Vivid Snaps are top-rated providers for corporate video services.
DIY Corporate Video Tools (For Small Teams)
If you have limited budget, you can still create decent videos using:
- Canva Video – Templates for intros and explainers
- Lumen5 – AI-generated video from blog posts
- Veed.io – Online editor for subtitles and brand overlays
- InVideo – Easy slideshow and promo video builder
- Smartphone cameras + Lavalier mics – Great for basic testimonials or updates
While these won’t replace professional-grade production, they are useful for quick turnarounds or social media snippets.
Best Practices for Corporate Videos
- Keep it short and focused (1–3 minutes max)
- Hook the audience in the first 5 seconds
- Use subtitles — many viewers watch without sound
- Maintain consistent branding (logo, colors, tone)
- Add a clear call to action (CTA) at the end
- Optimize video files for web and mobile playback
- Repurpose content across platforms (cut teasers, gifs, etc.)
Final Thoughts
Corporate video production is one of the most powerful tools for storytelling, marketing, and internal communication in 2025. Whether you’re launching a new product, hiring talent, or presenting to investors, a professionally made video enhances credibility, builds emotion, and increases engagement. With flexible pricing, evolving tools, and rising video consumption, now is the ideal time to make corporate videos a core part of your brand strategy.