Simon Guobadia is an entrepreneur, businessman, and philanthropist known for his successful ventures and high-profile personal life. With a presence in industries ranging from entertainment to real estate and investments, Simon’s net worth has become a subject of considerable interest. Most famously, he is known for his relationship with Real Housewives of Atlanta star Porsha Williams, which has further amplified his public profile. However, Simon’s story is much more than his celebrity connections—his entrepreneurial journey, strategic investments, and wealth-building decisions have made him a successful business mogul in his own right.
This article delves into Simon Guobadia’s background, his business empire, and an exploration of his net worth.
Who is Simon Guobadia?
Simon Iyore Guobadia was born in Nigeria, though his exact birthdate is not widely documented. He grew up in a family that valued education, which helped pave the way for his academic and professional success. After completing his education, Simon moved to the United States to seek greater opportunities. His early years in the U.S. were marked by his drive to succeed, and it wasn’t long before he began to make a name for himself in the business world.
Simon attended the University of the District of Columbia, where he earned a degree in computer programming and information technology. This background in IT allowed him to build a strong foundation in the business world, and it was his expertise in technology and systems that helped him transition into the business world more effectively.
The Road to Success: Business Ventures and Investments
While Simon Guobadia initially worked in the tech industry, his true business success began when he transitioned into the entertainment and hospitality industries. His career took a significant turn when he decided to establish his own ventures, and over time, his success as an entrepreneur grew.
One of Simon’s most prominent business ventures is his company, SIMCOL Group, a company involved in entertainment production and hospitality management. SIMCOL Group has become well-known in Atlanta for organizing high-end events and offering luxurious experiences. Simon also expanded into real estate and luxury automobiles, which diversified his portfolio and established him as a key player in various industries.
The Role of Entertainment in Simon’s Career
Guobadia’s connection to the entertainment industry has played a major role in his rise to prominence. While his personal life has been thrust into the public eye, Simon has long been active behind the scenes as a businessman, involved in ventures that intersected with Hollywood and Atlanta’s entertainment scene.
His notable involvement in the entertainment industry includes film production and event management, and through his company, SIMCOL Group, he has hosted exclusive events for a variety of celebrities, executives, and public figures. Simon has been able to build relationships with people in high places, opening doors to profitable collaborations and business opportunities in the entertainment industry.
Real Estate Investments and Luxury Assets
Simon Guobadia is also known for his lucrative investments in real estate. As the Atlanta housing market boomed over the past decade, Simon capitalized on the increasing demand for luxurious properties. He has owned multiple high-end properties in Atlanta, which have further added to his wealth. His investments include both residential and commercial real estate, and he has made a name for himself by acquiring properties in prime locations.
In addition to real estate, Simon is known for his interest in luxury cars.He has a collection of high-end vehicles, including exotic brands such as Lamborghini, Ferrari, and Rolls-Royce. His love for luxury items extends beyond just cars, as Simon is also known for his lavish lifestyle, which includes designer clothing and expensive tastes.
His taste for the finer things in life has led many to believe that Simon’s net worth is a reflection of both his hard work and his commitment to living a high-quality life. While his personal style and material possessions often attract attention, they also speak to the success he has experienced in his various business endeavors.
Philanthropy and Community Engagement
Though Simon is most frequently discussed in the context of his business ventures, he is also committed to giving back to his community. His philanthropic work includes supporting various charitable organizations and causes, particularly those related to education and empowerment for underprivileged communities in both the U.S. and Nigeria. He has been known to donate to causes that promote youth development, healthcare, and entrepreneurship, using his wealth and resources to uplift others.
One of his most notable charitable acts was his support for Nigeria’s youth education, where he focused on providing scholarships to students who might not otherwise have had access to higher education. Through his own foundation, Simon has helped build better access to resources for young people in need, both in Africa and within the African-American community in the U.S.
Simon Guobadia’s Net Worth: How Much is He Worth?
Simon Guobadia’s net worth has been the subject of considerable speculation, with various media outlets and financial experts offering different estimates. As of 2025, Simon’s net worth is estimated to be approximately $40 million to $60 million. This figure reflects his various business endeavors, including his ventures in the entertainment industry, real estate investments, and the luxury goods market.
One of the major contributing factors to his wealth is his success in the entertainment industry, specifically his role in hosting high-end events through his SIMCOL Group company. His deep involvement in the real estate market, particularly in Atlanta, has also been a major contributor to his fortune. Additionally, his investments in luxury cars, properties, and other luxury assets further bolster his estimated net worth.
However, it’s important to note that estimates of Simon’s wealth may vary due to the private nature of many of his business transactions. While he is known for being open about certain aspects of his life, Simon is generally a private individual, and many of his financial dealings are not fully disclosed to the public. His wealth may also fluctuate depending on the performance of his various investments and the continuing success of his businesses.
Simon Guobadia’s Personal Life and Media Attention
Simon’s personal life has also played a significant role in his public profile. His relationship with reality TV star Porsha Williams brought him additional fame, particularly when the two got engaged in May 2021. Porsha Williams, known for her appearances on The Real Housewives of Atlanta, has made Simon a household name in the reality TV world.
The couple’s relationship was met with both enthusiasm and controversy, as Porsha’s engagement to Simon came shortly after he had been married to her friend, Falynn Pina. The whirlwind romance quickly became the subject of media speculation, with many people focusing on the speed of their engagement and Simon’s previous marriage.
Despite the media frenzy surrounding their relationship, Simon and Porsha have been open about their bond, with the couple sharing glimpses of their life together on social media. Their engagement and eventual marriage have continued to keep Simon in the public eye, further solidifying his status as a celebrity businessman.
The Legacy of Simon Guobadia
Simon Guobadia’s legacy is still in the making. While his business acumen and entrepreneurial ventures have earned him a notable place in the business world, his rise to fame through his relationships and presence in the media ensures that he will continue to be a subject of public interest. As an African-born entrepreneur who has made it big in the U.S., Simon’s story serves as an inspiration to many aspiring businesspeople who dream of making their mark in global industries.
His varied business interests, real estate holdings, and high-profile relationships make him a prominent figure in both the business and entertainment sectors. Whether in the boardroom or the public eye, Simon Guobadia continues to build his empire and refine his reputation as a businessman who knows how to succeed in multiple industries.
Conclusion
Simon Guobadia’s net worth is a result of years of hard work, strategic investments, and a diversified portfolio that spans industries from entertainment to luxury real estate. His personal life, particularly his relationship with Porsha Williams, has only added to his public profile, turning him into a recognizable figure in both the business and entertainment worlds.
Today, Simon Guobadia stands as an example of the power of entrepreneurship, investment, and the drive to succeed. His wealth, estimated at $40 to $60 million, reflects his business savvy, and as his ventures continue to grow, it is likely that his financial influence will expand in the years to come. For Simon, the journey of building his empire is far from over, and the future looks bright for this businessman and philanthropist.